ADVERTISING ON TV TO GROW YOUR BUSINESS: SHOULD THE STATION PRODUCE MY SPOT?
Watch any amount of TV and you’ll see the most successful businesses in your area advertising consistently, because it obviously brings in customers. TV stations and Cable companies make money selling time, so if you don’t have a ready made commercial, they may offer to produce one for a small fee, usually around $1000-$1500. If you spend enough money on air time, they may even do it for “Free”.
With budget cuts, most TV stations have long since closed their production departments and sub out your job to 1 or 2 local production companies. That’s why many of the ads on that station or Cable outlet look the same. You can hire an ad agency, but they can be expensive. And most will sub out the actual production to a “Wholesale” production company like ours, while they concentrate on client relations and the media buy.
HOW TO WRITE A GREAT SPOT ON A BUDGET:
No matter how many times you run a bland ad, the results will always be weak. But a great ad gets noticed. Plus a powerful spot saves a lot on on air time because it produces faster results and a larger turnout! Here’s what we tell all our clients: To end up with a unique spot start with a unique message. Pick ONE thing that sets you apart and make it your hallmark. Or pick a date and have an event. The key word is FOCUS.
Next, make it look professional. Advancements in technology make it affordable to shoot a high quality HD TV spot. Don’t write complicated scripts with lots of actors and different sets. Keep it simple. Green Screen and White Board ads are popular because they get the message out and keep costs down. There’s no need to spend 10 grand when you can get better results with a spot that cost $1500-$2000! Manufacture footage is another way to keep costs down. Ask your vendors if they have footage.
WHO MAKES YOUR SPOT MAKES A BIG DIFFERENCE:
You have 3 basic choices:
1. The TV Station. Affordable, but it will look like all the others.
2. An Ad Agency. Expensive, but will be unique!
3. A “Wholesale” production Company. High Quality, affordable.
At Kaplowe Studios, we produce hundreds of commercials each month. For over 25 years, we’ve been helping clients get the most effective and affordable spots on TV! And we make it simple…. You give us the facts, we develop an idea and write a script. Once you approve it, we can make your spot in a day or 2!
To get started, call us for a free consultation!